In a career spanning over 35 years to date, Anita has generated tens of millions of dollars’ worth of business for 100+ yacht owners who have entrusted her with the marketing and charter management of their yachts. Described by clients, captains and industry colleagues alike as ‘the safest pair of hands in charter’, it is Anita’s hard fought and won insight and expertise that today secures her charter yacht owners significant revenue streams with optimised inventory management and sharp guest profiling.
Over 90% of her managed fleet have remained with Anita for 7 years or more, the result, in no small part, of her skill and experience in managing her guests’ expectations and always ensuring her Captains and Crew deliver well beyond expectations. Anita is highly respected by Captains and crew who work hard with her to ensure guests enjoy nothing short of the perfect charter every time.
Decades in the business mean there is nothing in the world of luxury yacht charter, charter yacht management and doing what it takes to deliver the most seamless of charter holidays for clients at any time and any place that Anita doesn’t know. She previously worked as an agent for bareboat charter companies in Florida and the Caribbean. Anita also had her own company while working as a charter broker, where her unequalled reputation meant she won 87% of her business from referrals. Her career has included working with film crews looking for yachts for commercials in Florida and working with large corporations with charters in the Caribbean, Pacific Northwest and the Med, giving her that vital insight into every side of the charter business.
As forward thinking today as she has ever been, she keeps on top of all new laws and regulations, the newest locations and destinations and the latest onboard technology and experiences for the benefit of her clients.
If you’re looking for the most experienced charter manager in the business to optimise your yacht operations, Anita is the answer.