Multi-award-winning social media expert Claire Hagen joined the Fraser Marketing Team in 2022.
Claire brings to Fraser a strong track record for delivering digital innovation and audience growth across yachting, hotels, book publishing, music and entertainment in international markets. Over 8 years of working in social media, she has launched over 30 successful brand accounts on Instagram and Facebook.
Prior to joining Fraser, Claire most recently worked for Boat International, where she achieved results including a 697% increase in social media engagement, and a growth in impressions of 589% on Facebook, 77% on Instagram, and 470% on LinkedIn. Her most popular video achieved 47 million views and achieved a company record-breaking 85 million impressions on Facebook alone that delivered the most traffic ever to the website. It remains today the most viewed yachting video of all time on Facebook. Claire also created a TikTok account and grew it organically from 0 - 52k followers including a video that attained 1.7 million hits.
Claire’s awards include Best Use of Social Media 2018 for a campaign for Park Plaza called ‘London Revealed’ and she was featured in the Evening Standard for her work on the opening of London’s Trafalgar Hotel.
An expert in Google analytics, keywords and all paid social AD platforms including Pinterest, TikTok and LinkedIn, Claire has also successfully utilised social media to market book tours and sell-out events for names including Tom Hanks and Richard Branson.