Sidney joined Fraser in 2022 as Content Marketing Strategist, responsible for content across all platforms as well as press relations.
Half French, half American, Sidney grew up between NYC and Geneva, Switzerland. A melting pot of cultures, she has also lived in Montreal and London, and is now based in Monaco. This varied background has built a strong child of the world mentality, providing Sidney with a perspective and keen understanding of the expectations and motivations of diverse cultures internationally.
She has a bachelor’s degree in English Cultural Studies & Communications from McGill University as well as a master’s degree in Arts & Cultural Management from King’s College London.
Sidney has a varied marketing background, most recently helping clients such as Adobe, Audemars Piguet, UBS, Google and more with Influencer Marketing Creative Strategy. She has also worked as a contributing writer for a luxury magazine, and has a wealth of experience in PR and Social Media Management and Strategy.
Sidney speaks French and English fluently and has strong capabilities in Spanish, Swedish, and Italian.