16 - 22 May 2016
Fraser Yachts Sponsors the MonteNapoleone Yacht Club Event 2016
Landlocked Milan might not be the first city that comes to mind when you think of superyacht glamour, but all that changed with the second annual edition of the MonteNapoleone Yacht Club & Unique event, which was proudly sponsored by Fraser Yachts.
Between the 16th and 22nd of May 2016, Milan’s most famous street, Via Monte Napoleone, was again transformed into a sophisticated playground where the world of yachting came together with a range of luxury brands. Premier superyacht builders displayed large models of their finest superyachts for sale in the glamorous boutiques alongside some of the greatest names in fashion and jewellery, including the collaboration between Damiani and Azimut, Bulgari and Benetti, and Hermès and Lürssen. The ‘Unique’ part of the event enhanced the overall glamour quotient even further, with some of the world’s most unique jewels and watches on display. Elite guests were treated to a glittering event programme, including a stunning opening dinner by Michelin star chef Davide Oldani at the Palazzo Borromeo d’Adda and a stunning street-wide cocktail party, where finely dressed attendees wandered between boutique displays of high fashion, sparkling diamonds, and handcrafted superyacht models . Another highlight of the MonteNapoleone Yacht Club & Unique 2016 included the wonderful ‘Yachts & Gentlemen’ photographic exhibition, which featured some of the most influential yacht owners of recent decades, including Roman Abramovich, Gianni Agnelli, and Aga Khan. This atmospheric display of photographs, plans and yachting memories of these groundbreaking individuals traced the meteoric rise of luxury yachting as the ultimate past time of the super-elite. Astonishing sailing photography was also on display, courtesy of yachting photographer Carlo Borlenghi, as part of the Costa Smerelda Yacht Club and Lora Piana collaboration. Fraser Yachts was the only superyacht brokerage sponsor of this elegant event, which was organised by the Associazione MonteNapoleone, once again reaffirming the inextricable and ever-growing relationship between luxury brands and the superyacht industry. To find out more information about the MonteNapoleone Yacht Club Event, or to discuss our superyachts for charter or sale, please contact the dedicated team at Fraser Yachts.