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Yacht charter management services

There are over 2,000 yachts available for charter. What sets one apart?

Flawless charter management by trusted experts.

Over 80 Owners across the world trust Fraser to get the results they want from their charter operations.
And just as importantly, our multilingual global team is trusted by other Brokers, who come to Fraser knowing that the clients they place on board will enjoy every moment.

MAXIMISED REVENUE STREAMS

Many Owners are looking for ways to maximise the revenue stream generated by charter (without impacting their own enjoyment of the yacht). Fraser charter managers know the secret tips on how to best optimise the number of bookings, at the same time screening all enquiries to ensure your vessel remains in safe hands by those who enjoy it. And when it comes to re-sale value? A strong charter record speaks volumes.

Marketing that gets results

Experts not only in marketing, but in specifically marketing your yacht, Fraser’s in-house marketing team works in collaboration with our worldwide charter managers to ensure your yacht receives maximum exposure – in the markets that matter.

Not only does our website attract over 200,000+ visits a month, Fraser and our yachts are also highly active and followed across all social media platforms with over 11 million views across all our social media channels monthly.

Yachts managed by Fraser benefit from frequent appearances in editorials and advertisements across worldwide publications.

And our internal database of profiled clients gives us reach to thousands of potential charterers at the click of a button. Offline, traditional forms of marketing are equally important – and our events specialists run everything from open days to seminars, and are ready to secure slots at global yacht shows.

The Fraser Book of Luxury Yachting

One of Fraser’s most valuable marketing resources is the The Fraser Book of Luxury Yachting,. This stunning coffee table publication, printed annually, is the most comprehensive guide to charter available. Yachts in the Fraser charter fleet are colourfully showcased in this book, which is distributed among clients and also made available digitally.

View The Fraser Book of Luxury Yachting here.

THE POWER OF VIDEO

The usage of compelling video to promote your yacht is undoubtedly one of the most impactful forms of marketing and an increasingly important tool in today’s ever more digitalised world.

The videos we create at Fraser, including professional walkthroughs, showcase your yacht in full detail, capturing all the unique features to bring the onboard experience alive. Potential clients see, and feel, what it is like to step on board without actually being there and can even get to meet some of the crew.

The video content can then be easily shared across multiple platforms, guaranteeing a much wider audience than traditional tools.

Calendar Management and Bookings

Fraser calendar management works around you. Whether you prefer to offer just a few weeks of charter or are looking to maximise bookings and offset running costs, your Fraser charter manager has the key to unlocking the best charter management experience for you. As well as advising on the most advantageous timing and location positioning for your yacht, we optimise charter around your use of your asset. And in terms of the booking process, from negotiations to contract, payments and delivery fees - consider it done.

In addition to an excellent network of external brokers who trust Fraser to ensure exceptional experiences for their clients, Fraser has one of the largest and most respected teams of charter brokers in yachting, who support and promote our fleet. In fact, over 20% of our bookings are made in-house every year!

Our charter fleet

Fraser offers one of the largest fleets of charter yachts available around the world. Owners trust Fraser time and time again to manage their most valuable asset: over 40% of our charter yacht owners have continued to place their confidence, and their yachts, with us for over 5 years. Click here to view our yachts available for charter.

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