
Alyssa Herrera joined Fraser in January 2026 as Administrative Assistant, based in the San Diego office.
She brings a well-rounded background in operations, scheduling, and administrative coordination, with experience supporting teams across a range of fast-paced, service-driven environments. Alyssa has managed front desk operations, coordinated complex calendars, processed sensitive records, and supported logistics for both internal teams and client-facing programs.
In her role at Fraser, Alyssa supports the daily administrative functions of the San Diego office. Her responsibilities include assisting with listing and charter documentation, welcoming clients and guests, managing office supplies and correspondence, preparing marketing materials, supporting events, and maintaining high standards of organization and service across the office.
Her strong organizational skills, adaptability, and service-oriented approach make her a valuable addition to Fraser’s West Coast team.
