Fraser connects with new audiences through TikTok
The most downloaded app of 2021, with 656 million downloads in 2021 and the highest engagement of any social media app, TikTok is a platform we believe offers an important opportunity for so many more people to find out more about what yachts and yachting have to offer. For those in search of getting the very best out of their lives through experiences, yachting is the perfect setting for moments that make memories that last a lifetime. And TikTok is the perfect channel for sharing those moments. Since the launch of TikTok in 2018, the hashtag #yacht has generated 2.1 billion views and #superyacht over 382 million views, with 75% of TikTok users between 18 and 34 years old.
Today, the experience of yachting is resonating with more people than ever before, with the demand to get the most out of life and share it with those we care for stronger than ever. Whether clients opt to own the experience by purchasing a yacht or prefer to charter, more people today realise that the world of yachts and yachting, and the freedom and quality time together that world brings, offers so much more than they ever expected.
Fraser CEO Raphael Sauleau commented: “Today, the yachting industry, working with mainstream luxury press, experiential content producers and influencers, are opening up to more people than ever before the chance to see and engage with the unique experiences and rewards that yachting offers. As worldwide leaders in our industry, and ambassadors for all that yachts and yachting stand for in life, Fraser has always played an important role in sharing all that this extraordinary world has to offer, by opening up access to the new generation of today and tomorrow. We look forward to seeing you there!”
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