25 September 2019

Fraser Partners with Shamin Abas for strategic representation in North America

Fraser is delighted to announce a strategic new partnership with Shamin Abas Ultra-Luxury Brand Marketing & Business
Development.  As a specialist in the UHNW segment, the firm was chosen to assist in expanding Fraser’s reach in the United States and beyond utilising their full suite of services including rich, compelling media relations; carefully curated partnerships and alignments; and money-can’t-buy experiential programming. The firm will additionally serve as Fraser’s representative on the ground in New York, spearheading business development activities.
Headquartered on New York’s Upper East Side, just off Madison Avenue, Shamin Abas works extensively across the US with the North American offices of some of the world’s leading global ultra-luxury brands. Their tailored approach to each client comes from a profound understanding of what is most important to the exceptionally affluent individual, delivering a refined expertise in strategic business development practices.

Said Fraser CEO Raphael Sauleau of the partnership, “With American yacht owners and charterers comprising over 50% of our business today, it’s paramount that we continue to maximize our presence in this very important market.  Shamin Abas have shown their full commitment to the niche world in which we work. We look forward to expanding our presence in the U.S. with them as our valued partner.”

Added Shamin Abas, President of Shamin Abas Ultra-Luxury Brand Marketing & Business Development, “Fraser is the recognized global leader in the industry and with their recent acquisition by MarineMax, they are at the precipice of a very exciting time of growth. With a continued increase in the UHNW population in the US, we are thrilled to align with Fraser as they ignite their presence in the US market and reinforce their position as the most trusted expert in the superyacht arena.”

About Shamin Abas Ultra-Luxury Brand Marketing & Business Development
Founded in 2005, Shamin Abas is a boutique firm that transcends the traditional practices of luxury lifestyle
event marketing and public relations, delivering a refined expertise in strategic business development practices for ultra-luxury brands seeking to reach new, qualified audiences. The firm works solely with brands that specifically cater to high-net-worth (HNW) and ultra-high net-worth (UHNW) consumers and utilizes a methodology that seamlessly integrates: money can’t buy, tailored experiences, global media coverage that resonates with the ideal consumer, smart affinity partnerships that share a cultural connection and bespoke prospecting from within the firm’s deep network.

For more information on Shamin Abas Ultra-Luxury Brand Marketing and Business Development, please go
to www.ShaminAbas.com