Recently completed her Bachelor’s degree in Business Administration at EDHEC Business School in Nice, with a specialization in Luxury Marketing, Yasmine distinguished herself as one of the top 10% of her cohort. She brings with her a passion for excellence and a rich blend of academic and professional experience in both the luxury and yachting sectors.
During her internship with us, Yasmine contributed to numerous marketing and event initiatives, including the MYBA Charter Show and ECPY events. She actively participated in the creation of sales and charter marketing materials, CRM campaign management, performance reporting, and yacht listings across digital platforms. Her eye for detail, creative thinking, and strong organizational skills were consistently evident and highly appreciated by the team.
In her new role as Yacht Marketing Assistant, Yasmine will report to our Yacht Marketing Strategist. She will work closely with our Charter and Sales teams as well as with the Fraser Marketing teams based in Monaco and the US. Her responsibilities will include maintaining and updating our website and CRM with listings and content, supporting social media activities, and actively contributing to the promotion strategy for yachts available for sale and charter.