Career

At Fraser we know that our people are our greatest asset, which is why we actively search for the best talent to join our team of sales brokers, charter brokers, charter managers and support staff. On this page you will find the current list of job opportunities available within Fraser.
 
 

Yacht Marketing Strategist - Ft. Lauderdale

Position Summary

The Yacht Marketing Strategist, working as part of the Global Marketing Team, is responsible for ensuring all yachts in the Fraser US sales and charter fleets benefit from the most effective and cohesive online, print and event tools for maximum awareness building and lead generation.

The Yacht Marketing Strategist will liaise closely with colleagues in Europe and the US to ensure a constant global brand message. This person will report to the Global Marketing Manager based in Monaco.

The role requires a solid and demonstrable understanding of all aspects of marketing communications, especially digital communications and strategy and PR skills, and a candidate who will be able to create and execute best practice email and online campaigns that generate high engagement and increase website traffic to landing pages created for that purpose. As an experienced communicator and meticulous planner, the Yacht Marketing Strategist will be able to work under pressure, create and publish excellent copy and meet tight deadlines.

The successful candidate will have exceptional written and spoken English and will often need to write press releases, copy for the website, social media and brochures, as well as suggest new ideas for such content. Experience in yachting or worldwide travel is preferred.

The candidate will be a self-motivated hard worker who is meticulous, has high standards and an eye for detail. The candidate will have the opportunity to work closely with the Global Marketing Manager, should be confident working at a senior, decision-making level and should also be ambitious, and keen to learn/progress.

Key Duties & Responsibilities

Digital Marketing

Work with the Digital Marketing Strategist and yacht brokers to manage all areas of digital promotional activity for Fraser’s US fleet with a focus on increasing client engagement and generating more goal completions; including the company website, email campaigns, all social media channels and other digital marketing channels.

Print marketing

Work with the US graphic designer and yacht brokers to manage all printed material for Fraser’s US fleet for boat shows, yacht brochures and magazine advertising. Coordinate the production of all visual communication materials printed within the US, including; brochures and large format display graphics.

PR

Monitor company news and write appropriate content media requests and official press releases when needed, as well as other online material such as e-news, e-fliers and email marketing. To work with external press agencies as and when appropriate. Maintain and build relationships with key media contacts in the yachting, trade and consumer press. Monitor editorial schedules and manage the writing, collation and supply of timely information of US fleet and company activities to all industry and luxury publications and online media. To achieve widespread and regular coverage and maintain high visibility and positive profile for the company.

Copy Writing

To assist with the production of copy for all printed and online brochures, including but not limited to: annual charter portfolio, yacht brochures, and online client presentations including yacht features and destination brochures; as well as suggest new ideas and topics for such content.

Company brochures/newsletters

To assist with the editorial plan and design, then collation of content, including copy and photos to ensure that each piece is delivered and distributed on time and within budget. To assist with proofreading of all articles and content.

Direct Marketing

To liaise with all department managers and coordinate production of all printed and digital marketing materials including brochures and leaflets. To appoint and oversee translators, copywriters, photographers, designers, printers, couriers and mailing houses to ensure delivery and distribution on time and within budget.

Photography

To assist the Graphic Designer in maintaining and developing the photographic library. To organize photo sessions of yachts and/or acquire stock photography as required.

Marketing Support Services

Work closely with the brokers and staff on an ad hoc basis when required for specific projects/clients. Develop tools and templates which allow staff to create high quality, custom presentations, proposals, yacht selections and charter itineraries. The candidate may also be required to perform other, ad hoc marketing duties which may be reasonably required.

Job Essential Functions (essential skills, experience and qualifications)

Essential skills

  • Excellent copyrighting skills
  • Good knowledge of SEO, PPC/AdWords and digital and social media strategies (preferably for the luxury market)
  • Commercially minded – motivated by delivering results
  • Excellent ability to work under pressure, extremely well organised, able to multi-task
  • Excellent attention to detail and high standards
  • Self-motivated and confidant
  • Excellent knowledge of social media and digital production/publishing/scheduling/analytics platforms as well as multi-media content creation platforms
  • Good knowledge of Photoshop (or equivalent), Word, Excel and PowerPoint, with video editing skills a bonus
  • Excellent communication skills and adept at working both as a team and autonomously
  • Fluent English in both oral and written communications
  • Other languages would be a bonus (Spanish, Italian, Russian, German)

Physical Demands and Work Environment

  • Must be able to remain in a sedentary position 90% of the time
  • Constantly operates a computer and other office productivity machineries such as printer and copy machine
  • Occasionally moves, transports, positions and removes equipment weighing up to 30 pounds for boat show/marketing materials when needed
  • Ability to work after-hours and/or weekends during boat shows
  • Ability to attend Fraser boat shows and open house events when needed

Experience

  • 3 years’ experience in marketing, with at least 1-2 years’ experience in digital marketing (strategy and implementation), preferably with yachting or luxury services
  • Proven track record of growing leads and sales through online marketing – must be able to provide references and achievements
  • Experience working with CRM and integrated email marketing solutions, preferably Microsoft Dynamics & Click Dimensions

Qualification

BS/BA, Master’s Degree or an equivalent Marketing certification

Minimum of 3 years’ full-time experience with demonstrable results in lead generation and conversion in an advertising/digital marketing agency or in-house Marketing Department.

Please send your resume and cover letter to [email protected]
Candidates considered qualified for this position will be contacted within 20 days, if not please deem the position filled.

 
 

Charter Management Assistant - Ft. Lauderdale

Position Summary

The Charter Management Assistant works closely with a small group of Charter Managers to facilitate fund transfers, assist with administrative duties, data analysis, report preparation and assist with Boat Show preparation as required.


Key Duties & Responsibilities

  • Prepare flyers and promotional material from InDesign and other software

  • Professionally answer phones and emails
  • Learn to its full extent the CRM
  • Prepare and send out flyers from the CRM
  • Input charter deals in the CRM
  • Learn to its full extent the marketing website
  • Collect, edit and upload crew profiles into the marketing website
  • Filing of both hard and electronic files in a consistent manner
  • Administer Charter Escrow file and track incoming charter funds
  • Collect wire confirmations; prepare wire vouchers for disbursements
  • Periodically review specs and information with managers and captains
  • Update broker list or broker information in CRM when necessary
  • Manage photography; review new photos, rename and resize photos accordingly
  • Compile and track inquiries on each yacht, including monthly inquiry reports. 
  • Prepare monthly fleet list report
  • Prepare for and attend boat shows
  • Project leader for printed brochures


Job Essential Functions (essential skills, experience, and qualifications)

Essential skills

  • Attention to details necessary

  • Ability to follow directions and show initiative
  • Excellent communicator in both spoken and written English. A second language is a plus
  • Exceptional interpersonal skills
  • High proficiency in Microsoft Office
  • High proficiency with InDesign and other design software
  • Ability to adhere to tight deadlines
  • Ability to prioritize and multitask
  • Be dynamic and have a smart appearance with an excellent customer services approach
Experience
  • A minimum of two years of administrative experience, preferably dealing with high profile clients.
  • Marine industry experience preferred

Qualifications

  • Two years of College/University education required.

  • Relevant work experience may be substituted for an educational experience.
  • InDesign experience and or other design software experience.

 

WORK ENVIRONMENT AND PHYSICAL ABILITIES

Work Environment
Work is conducted most often indoors in an air-conditioned, illuminated office environment and periodically outdoors inspecting boats, meeting with yacht captains, and crew aboard vessels, at ports, and on floating barges.

  • Local and international travel may be required.
  • The utilization of standard office equipment is used in the working environment.
  • Motor skills and senses needed to carry out duties include talking, listening, typing, writing, visual inspection of documents and spaces.

Physical Abilities

  • Lifting, pushing, walking, may require climbing stairs on boats, and climbing into small spaces.


The Company reserves the right to add any other reasonable duties from time to time for which you are suitably qualified and to amend or change the duties which comprise the needs of the business subject to prior consultation.


Please send your resume and cover letter to [email protected]
Candidates considered qualified for this position will be contacted within 20 days, if not please deem the position filled.

 

 
 

Charter Retail Assistant - Ft. Lauderdale

Position Summary

The Charter Retail Assistant works closely with a small group of yacht charter brokers to facilitate fund transfers and assist with administrative duties as required.


Key Duties & Responsibilities

  • Responsible for all fund disbursements – incoming and outgoing
  • Assist with managing telephone and reception duties in a professional manner
  • Responsible for updating all price and location changes in Flink/CRM for charter vessels
  • Responsible for maintaining broker database in Flink/CRM
  • Responsible for maintaining charter files and brochures
  • Prepare all contracts, addendums, escrow sheets, etc. when the broker is traveling
  • Support brokers in their daily tasks
  • Assist with brokers scheduling and travel arrangements
  • Assist with boat show preparation and work during all local boat shows
  • Assist with company mailings


Job Essential Functions (essential skills, experience, and qualifications)

Essential skills

  • Excellent communicator in spoken and written English. A second language is a plus.

  • Exceptional interpersonal skills
  • High proficiency in Microsoft Office
  • Ability to adhere to tight deadlines
  • Ability to prioritize and multitask
  • Be dynamic and have a smart appearance with an excellent customer services approach
Experience
  • A minimum of two years of administrative experience, preferably dealing with high profile clients.
  • Marine industry experience preferred

Qualifications

  • Two years of College/University education required.

  • Relevant work experience may be substituted for an educational experience.


WORK ENVIRONMENT AND PHYSICAL ABILITIES

Work Environment
Work is conducted most often indoors in an air-conditioned, illuminated office environment and periodically outdoors inspecting boats, meeting with yacht captains, and crew aboard vessels, at ports, and on floating barges.

  • Local and international travel may be required.
  • The utilization of standard office equipment is used in the working environment.
  • Motor skills and senses needed to carry out duties include talking, listening, typing, writing, visual inspection of documents and spaces.

Physical Abilities

  • Lifting, pushing, walking, may require climbing stairs on boats, and climbing into small spaces.

The Company reserves the right to add any other reasonable duties from time to time for which you are suitably qualified and to amend or change the duties which comprise the needs of the business subject to prior consultation.

Please send your resume and cover letter to [email protected]
Candidates considered qualified for this position will be contacted within 20 days, if not please deem the position filled.