Career

At Fraser we know that our people are our greatest asset, which is why we actively search for the best talent to join our team of sales brokers, charter brokers, charter managers and support staff. On this page you will find the current list of job opportunities available within Fraser.
 
 

Content Marketing Strategist - Monaco

Position Summary

The Content Marketing Strategist will work as part of the Global Marketing Team with the responsibility of creating content for corporate marketing in digital and print publications worldwide, creating and developing the story of the brand in order to increase the level of quality inbound leads to the company.

The role requires written English to a native level, and a solid and demonstrable understanding and experience of PR and content writing for a variety of uses (digital, social, brochures, white papers etc). The chosen candidate will be able to write content both at a corporate level about the services of the company, destinations around the world and about the yachts. Knowledge of writing as a sales tool that will lead to conversions is important. The candidate will also be responsible for developing partnerships and creating cross-marketing opportunities with other brands. 

Key Duties & Responsibilities

PR

Write high quality content for a variety of publications, highlighting the strengths of the Fraser brand. Respond to journalists requests for information regarding Fraser and the yachts we represent. Maintain and build relationships with key media contacts in the yachting, trade and consumer press and ensure that Fraser is featured in editorial wherever appropriate. Monitor editorial schedules and manage the writing, collation and supply of timely information to all publications and online media. Ensure widespread and regular coverage and maintain a high visibility and positive profile for Fraser.

Brochures

Develop ideas and write high quality content for a variety of in-house publications including the Charter Portfolio and service brochures. Ensure that the content is well researched and written to a high level to represent the brand. Work with the graphical designers and other members of the team to assist with the final design and style of the publication. Appoint and oversee translators and external copy-writers where needed. Assist with the coordination of the production of all visual communication materials printed within Europe and the ROW where needed.

Digital Communications

Develop ideas and write high quality content for a range of in-house digital materials including newsletters, white papers, website etc. Ensure that the content has a sales driven focus where appropriate and is written to generate enquiries. Work with the digital marketing team to develop an editorial plan for regular communications such as newsletters and other campaigns. Write regular news pieces, staff bios etc for the website. Proofread articles and texts written by other members of the team. Work on adhoc social media posts with other team members. Liaise with internal departments for content ideas and development of specialist subjects. Appoint and oversee translators and external copy-writers where needed.

Sponsorship & Partner Marketing

Build and maintain partner marketing relationships with high profile luxury brands in fields such as automotive, fashion, private jet, jewellers, watches, wines and industry suppliers etc. Develop and then organise cross-marketing opportunities with these brands, including events, collateral etc. throughout the year as well as during boat shows.

Branding

To ensure consistent and correct use of the brand throughout the company in all marketing material client facing documents - both digital and printed, internal documents and office signage and graphic displays. To work with the Graphic Designers and Brand Agency to develop the brand as and when needed.

Marketing Support Services

Work closely with the brokers and staff on an ad hoc basis when required for specific projects/clients and events. The candidate may also be required to perform other, ad hoc marketing duties which may be reasonably required.

Job Essential Functions (essential skills, experience and qualifications)

Essential skills

  • 5-10 years’ experience in marketing, with at least 3 years’ experience in copy writing, preferably in yachting or luxury services
  • Written English to a native/mother tongue level
  • Knowledge of SEO, digital and social media strategies for the luxury market would be a bonus
  • Experience working with CRM and html email programmes, preferably Microsoft Dynamics & Click Dimensions, monitoring & analytics would be useful
  • Commercially minded – motivated by delivering results
  • Good ability to build relationships with high level brands
  • Experienced negotiator
  • Excellent ability to work under pressure, extremely well organised, able to multi-task
  • Excellent attention to detail and high standards
  • Self-motivated and confidant
  • Good knowledge of Microsoft programs including Word, Excel and Powerpoint
  • Excellent communication skills and adept at working both as a team and autonomously
  • Other languages would be a bonus (French, Italian, Spanish)


Qualification


BS/BA or Masters Degree or equivalent with a minimum of 5 years’ full-time experience in an advertising/digital agency, in-house Marketing Department or free lancing.

 

Please send your CV, cover letter and portfolio of relevant work to [email protected]

Candidates considered interesting for this position will be contacted within 20 days, if not please deem the position filled.




 
 

Yacht Marketing Strategist - Ft Lauderdale

Position Summary

The Yacht Marketing Strategist, working as part of the Global Marketing Team, is responsible for ensuring all yachts in the Fraser US sales and charter fleets benefit from the most effective and cohesive online, print and event tools for maximum awareness building and lead generation.

The Yacht Marketing Strategist will liaise closely with colleagues in Europe and the US to ensure a constant global brand message. This person will report to the Global Marketing Manager based in Monaco.

The role requires a solid and demonstrable understanding of all aspects of marketing communications, especially digital communications and strategy and PR skills, and a candidate who will be able to create and execute best practice email and online campaigns that generate high engagement and increase website traffic to landing pages created for that purpose. As an experienced communicator and meticulous planner, the Yacht Marketing Strategist will be able to work under pressure, create and publish excellent copy and meet tight deadlines.

The successful candidate will have exceptional written and spoken English and will often need to write press releases, copy for the website, social media and brochures, as well as suggest new ideas for such content. Experience in yachting or worldwide travel is preferred.

The candidate will be a self-motivated hard worker who is meticulous, has high standards and an eye for detail. The candidate will have the opportunity to work closely with the Global Marketing Manager, should be confident working at a senior, decision-making level and should also be ambitious, and keen to learn/progress.

Key Duties & Responsibilities

Digital Marketing

Work with the Digital Marketing Strategist and yacht brokers to manage all areas of digital promotional activity for Fraser’s US fleet with a focus on increasing client engagement and generating more goal completions; including the company website, email campaigns, all social media channels and other digital marketing channels.

Print marketing

Work with the US graphic designer and yacht brokers to manage all printed material for Fraser’s US fleet for boat shows, yacht brochures and magazine advertising. Coordinate the production of all visual communication materials printed within the US, including; brochures and large format display graphics.

PR

Monitor company news and write appropriate content media requests and official press releases when needed, as well as other online material such as e-news, e-fliers and email marketing. To work with external press agencies as and when appropriate. Maintain and build relationships with key media contacts in the yachting, trade and consumer press. Monitor editorial schedules and manage the writing, collation and supply of timely information of US fleet and company activities to all industry and luxury publications and online media. To achieve widespread and regular coverage and maintain high visibility and positive profile for the company.

Copy Writing

To assist with the production of copy for all printed and online brochures, including but not limited to: annual charter portfolio, yacht brochures, and online client presentations including yacht features and destination brochures; as well as suggest new ideas and topics for such content.

Company brochures/newsletters

To assist with the editorial plan and design, then collation of content, including copy and photos to ensure that each piece is delivered and distributed on time and within budget. To assist with proofreading of all articles and content.

Direct Marketing

To liaise with all department managers and coordinate production of all printed and digital marketing materials including brochures and leaflets. To appoint and oversee translators, copywriters, photographers, designers, printers, couriers and mailing houses to ensure delivery and distribution on time and within budget.

Photography

To assist the Graphic Designer in maintaining and developing the photographic library. To organize photo sessions of yachts and/or acquire stock photography as required.

Marketing Support Services

Work closely with the brokers and staff on an ad hoc basis when required for specific projects/clients. Develop tools and templates which allow staff to create high quality, custom presentations, proposals, yacht selections and charter itineraries. The candidate may also be required to perform other, ad hoc marketing duties which may be reasonably required.

Job Essential Functions (essential skills, experience and qualifications)

Essential skills

  • Excellent copyrighting skills
  • Good knowledge of SEO, PPC/AdWords and digital and social media strategies (preferably for the luxury market)
  • Commercially minded – motivated by delivering results
  • Excellent ability to work under pressure, extremely well organised, able to multi-task
  • Excellent attention to detail and high standards
  • Self-motivated and confidant
  • Excellent knowledge of social media and digital production/publishing/scheduling/analytics platforms as well as multi-media content creation platforms
  • Good knowledge of Photoshop (or equivalent), Word, Excel and PowerPoint, with video editing skills a bonus
  • Excellent communication skills and adept at working both as a team and autonomously
  • Fluent English in both oral and written communications
  • Other languages would be a bonus (Spanish, Italian, Russian, German)

Physical Demands and Work Environment

  • Must be able to remain in a sedentary position 90% of the time
  • Constantly operates a computer and other office productivity machineries such as printer and copy machine
  • Occasionally moves, transports, positions and removes equipment weighing up to 30 pounds for boat show/marketing materials when needed
  • Ability to work after-hours and/or weekends during boat shows
  • Ability to attend Fraser boat shows and open house events when needed

Experience

  • 3 years’ experience in marketing, with at least 1-2 years’ experience in digital marketing (strategy and implementation), preferably with yachting or luxury services
  • Proven track record of growing leads and sales through online marketing – must be able to provide references and achievements
  • Experience working with CRM and integrated email marketing solutions, preferably Microsoft Dynamics & Click Dimensions

Qualification

BS/BA, Master’s Degree or an equivalent Marketing certification

Minimum of 3 years’ full-time experience with demonstrable results in lead generation and conversion in an advertising/digital marketing agency or in-house Marketing Department.

Please send your resume and cover letter to [email protected]
Candidates considered qualified for this position will be contacted within 20 days, if not please deem the position filled.

 
 

Assistant Yacht Administrator - Ft Lauderdale

Position Summary
The primary duty of the Assistant Yacht Administrator is to provide support to the Yacht Administrators on the day-to-day operations of the yachts in Fraser’s Yacht Management fleet.  The Assistant will have a general understanding of bookkeeping principles and will assist the Yacht Administrator in processing and preparing requests, reports, and communications to and from the vessels in the fleet.  The Assistant’s support role includes functions such as:  monthly accounting and budget variances; crew payroll; and delivery of crew mail. As a member of the management team, the Assistant Yacht Administrator is expected to work with multiple vessels simultaneously and liaise closely with the Yacht Administrators.  The Assistant reports directly to the Yacht Administrator Supervisor and works closely with the Yacht Management team.

Minimum Qualifications
Knowledge/Skills/Attributes:

  • Fluency in English is a requirement. The ability to speak a second language is a plus.
  • Computer literate; proficient with MS Word, Excel and Outlook.
  • Proficiency with QuickBooks accounting software required.
  • Ability to communicate professionally and effectively with the Yacht Management team.
  • Ability to prioritize and multi-task is essential.
  • Attention to detail and follow-up is essential.
  • General knowledge of accounting principles preferred.

Experience:
  • Working experience in the cruise or yachting industry preferred.
  • Working experience in bookkeeping with a min of one-year.


Education:

  • Graduate of high school or equivalent. College/University education preferred.


Responsibilities
Accounting

  • Enter the budget into the accounting software program.
  • Create monthly/quarterly budget variance report with details and present to Captain for approval and then to the owner.
  • Submit funding requests to the owner (or designated representative) on a monthly/quarterly basis.
  • Process monthly payroll for yacht crew.


Financial Reporting

  • Create monthly financial reports.
  • Prepare quarterly budget reports with details and explanations to present to the owner or designate, and possibly Captain regarding shortfalls or surpluses.


Payroll

  • Process monthly payroll confirmation form from the vessel.
  • Prepare payroll wiring information.
  • Prepare Federal Taxes and/or FICA taxes if American flag vessel, or US citizen (in FL office only).
  • Send individual payroll reports to Captain.


Accounts Payable

  • Payment of all bills and invoices on a timely basis through the payment approval process.


Accounts Receivable

  • Verification that charter income (if applicable) is correct and corresponding with charter contract details.
  • Verification of any other income.


Financial Overview

  • Reconciliation of bank statements, credit and debit cards.
  • Audit monthly receipts and accounts from the Captain
  • Reconcile onboard Captain’s cash and credit card accounts


Crew Mail & Shipping

  • Receiving and sorting of crew mail, ship’s parts, and owner’s purchases.
  • Consolidating and shipping of parts, mail, and ship’s stores with relevant export documentation.


General

  • Filing, labeling, archiving and storage of all current and previous ship documents, receipts and correspondence as needed.
  • Ordering of office supplies.

Organizational Competencies
All members of the Fraser workforce are expected to embrace and exemplify the following core competencies:
  • Teamwork: feel part of the company and of the working environment by contributing, together with co-workers, workgroups, other divisions, and managers, to the attainment of common goals with open-mindedness and team spirit.
  • Client Focus: understand in-house and external client requirements and constantly tailor personal activities to meet client requirements and expectations.
  • Work planning and time management: plan and organize work by utilizing available resources efficiently (time, technology, tools, workspaces, financial means, etc.).
  • Problem-solving: capture key aspects of problems and redefine priorities, assess significant factors, develop possible solutions accordingly by resorting to experience and creatively in order to reach a solution in a reasonable timeframe.
  • Ongoing improvement: understand and exploit innovative approaches, learn from the work environment and the market in order to guarantee excellent results. Underpinning this ability is the deep-set conviction that innovation and learning truly enable people to improve themselves and the organization.

Work Environment
  • Work is conducted most often indoors in an air-conditioned, illuminated office environment and periodically outdoors inspecting boats, meeting with yacht captains, and crew aboard vessels, at ports, and on floating barges.
  • Exposure to harmful chemicals or conditions may occur while inspecting yacht engine rooms or at ports.
  • Local travel may be required. National and international travel is not anticipated in this role.
  • The utilization of standard office equipment is used in the working environment.
  • Motor skills and senses needed to carry out duties include talking, listening, typing, writing, visual inspection of documents and spaces.

Physical Abilities
Lifting, pushing, walking, climbing ladders and stairs on boats and climbing into small spaces.

Please send your resume and cover letter to [email protected]
Candidates considered qualified for this position will be contacted within 20 days, if not please deem the position filled.