Career

At Fraser, we know that our people are our greatest asset, which is why we actively search for the best talent to join our team of sales brokers, charter brokers, charter managers, and support staff. On this page you will find the current list of job opportunities available within Fraser.

If there are no positions available and/or you would like to apply for future openings please send your CV and cover letter to: [email protected]
 
 

YACHT MARKETING SPECIALIST - MONACO

POSITION SUMMARY
The Yacht Marketing Strategist, working as part of the Global Marketing Team, is responsible for ensuring all yachts in the Fraser sales and charter fleets benefit from the most effective and cohesive online, print and event tools for maximum awareness building and lead generation.

The Yacht Marketing Strategist will liaise closely with colleagues in Europe and the US to ensure a constant global brand message.
This person will report to the Global Marketing Manager based in Monaco.

This is a demanding and high pressured role which requires a solid and demonstrable understanding of all aspects of marketing communications, especially digital communications and strategy and PR skills, and a candidate who will be able to create and execute best practice email and online campaigns that generate high engagement and increase website traffic to landing pages created for that purpose. As an experienced communicator and meticulous planner, the Yacht Marketing Strategist will be able to work under pressure, multi-task, assess priorities and meet tight deadlines.

The successful candidate will have exceptional written and spoken English and will often need to write press releases, copy for the website, social media and brochures, as well as suggest new ideas for such content. Experience in yachting or worldwide travel is preferred.

The candidate will be a self-motivated hard worker who is meticulous, has high standards and an eye for detail. The candidate will have the opportunity to work closely with the Global Marketing Manager, should be confident working at a senior, decision-making level and should also be ambitious, and keen to learn/progress.

Key duties and responsibilities around marketing the yachts in the fleet will include overseeing all direct marketing, digital marketing, print marketing, content creation, yacht marketing for events, photography and video for the yachts, maintaining the CRM updated for the yachts, as well as various ad-hoc marketing support services for brokers and staff.

Essential skills
  • Excellent knowledge of social media and digital production/publishing/scheduling/analytics platforms as well as multi-media content creation platforms
  • Good knowledge of SEO, PPC/AdWords and digital and social media strategies (preferably for the luxury market)
  • Good copyrighting skills
  • Commercially minded – motivated by delivering results
  • Excellent ability to work under pressure, extremely well organised, able to multi-task and work on multiple projects simultaneously and prioritise
  • Excellent attention to detail and high standards
  • Self-motivated and confidant
  • Good knowledge of Photoshop (or equivalent), Word, Excel and PowerPoint, with video editing skills a bonus
  • Excellent communication skills and adept at working both as a team and autonomously
  • Fluent English in both oral and written communications
  • Other languages would be a bonus (French, Italian, Spanish, Russian, German)

Experience
  • BS/BA, Master’s Degree or an equivalent Marketing certification
  • Minimum of 3 years’ experience in marketing, with at least 1-2 years’ experience in digital marketing (strategy and implementation), preferably within yachting or luxury services
  • Proven track record of growing leads and sales through online marketing – must be able to provide references and achievements
  • Experience working with CRM and integrated email marketing solutions, preferably Microsoft Dynamics & Click Dimensions

If you would like to apply for this job opening please send your CV and cover letter to: [email protected]