Hannah Rose
US Marketing Manager
Languages spoken:
A dedicated and highly experienced Yacht Marketing Strategist as well as Fraser's US Marketing Manager, Hannah has a proven track record and a strong reputation among clients and brokers for getting yachts not just known, but wanted, by motivated Buyers and Charterers.
Hannah possesses a rare understanding of the needs, expectations and motivations of both US and European cultures. Her global background covering the US and Monaco, coupled with her astute cultural knowledge and awareness, mean she is uniquely placed to strategise and implement targeted marketing and communication actions for yachts that deliver the exposure and demand that every Fraser Owner expects and benefits from.
With particular strengths in communication and team building, Hannah brings to the Fraser Yacht Marketing team a skillset that ensures our clients’ yachts stand out from the crowd. Her carefully strategised and unique campaigns for every yacht ensure each one attracts the quality enquiries it deserves from potential buyers or charterers who otherwise would never have been aware of the opportunities it presents.
Originally from Massachusetts, Hannah first came to Europe for a BA in International Business, with a focus in traditional and digital marketing and business management, from the International University of Monaco. It was here that she was introduced to yachting through onboard stints as a stewardess during summer breaks. After graduating, Hannah moved to Palm Beach, FL, where she acted as Marketing Manager for an agency serving national hospitality clients. The opportunity to combine so many of her passions eventually led her to join the marketing team of a boutique global yacht brokerage where for 3 years she was responsible for event management, traditional, digital and social media marketing and strategy, European brand exposure and business operations.
In her free time, Hannah enjoys taking exploring farmers’ markets to find the best ingredients for new recipes while also striving to improve her linguistic skills gaining different levels of comprehension in French, Italian, Spanish, and Dutch.
Hannah possesses a rare understanding of the needs, expectations and motivations of both US and European cultures. Her global background covering the US and Monaco, coupled with her astute cultural knowledge and awareness, mean she is uniquely placed to strategise and implement targeted marketing and communication actions for yachts that deliver the exposure and demand that every Fraser Owner expects and benefits from.
With particular strengths in communication and team building, Hannah brings to the Fraser Yacht Marketing team a skillset that ensures our clients’ yachts stand out from the crowd. Her carefully strategised and unique campaigns for every yacht ensure each one attracts the quality enquiries it deserves from potential buyers or charterers who otherwise would never have been aware of the opportunities it presents.
Originally from Massachusetts, Hannah first came to Europe for a BA in International Business, with a focus in traditional and digital marketing and business management, from the International University of Monaco. It was here that she was introduced to yachting through onboard stints as a stewardess during summer breaks. After graduating, Hannah moved to Palm Beach, FL, where she acted as Marketing Manager for an agency serving national hospitality clients. The opportunity to combine so many of her passions eventually led her to join the marketing team of a boutique global yacht brokerage where for 3 years she was responsible for event management, traditional, digital and social media marketing and strategy, European brand exposure and business operations.
In her free time, Hannah enjoys taking exploring farmers’ markets to find the best ingredients for new recipes while also striving to improve her linguistic skills gaining different levels of comprehension in French, Italian, Spanish, and Dutch.