For most, champagne is the epitome of luxury and success. It’s a celebration of the finer things in life, an indulgence to be appreciated and savoured on the palate, and a fitting way to toast or mark an occasion. For the remaining few it is the moniker of extravagance, often sprayed in excess by Formula One podium winners, but then champagne has always been the preferred choice of the elite. It is no surprise, then, that champagne is often the drink of choice on luxury motor and sailing yacht charters.
What was once seen as the sky-high preserve of tycoons, politicians and the stars of sport and entertainment is now being transformed by new, tech-based business models that tune into today’s on-demand and sharing economies.