In recent years, the yachting industry has awoken to the necessary demand for, and opportunity to impact on, charitable causes. Independent charities, Owners, Captains, and yacht brokerages all over the world are mobilising to undertake impressive aid efforts, changing the face of the yachting industry to one of mindfulness and purpose. Nowadays, steps are being taken to protect the environment in increasing measures and the seafaring community has become more giving and more united in its altruistic endeavours than ever before.
Splendid in its unadulterated setting, Venice is a city that romances the old and celebrates the new.
‘Convention’ is not a word that interests Mr Farad Al Athel. He’s not kerbed by standard practice, or restrained by the unknown - his ambitions surpass the confines of what is typical in the yachting world, and instead, he is realising his goals one vessel at a time.
For most, champagne is the epitome of luxury and success. It’s a celebration of the finer things in life, an indulgence to be appreciated and savoured on the palate, and a fitting way to toast or mark an occasion. For the remaining few it is the moniker of extravagance, often sprayed in excess by Formula One podium winners, but then champagne has always been the preferred choice of the elite. It is no surprise, then, that champagne is often the drink of choice on luxury motor and sailing yacht charters.
What was once seen as the sky-high preserve of tycoons, politicians and the stars of sport and entertainment is now being transformed by new, tech-based business models that tune into today’s on-demand and sharing economies.