Yasmine holds a Bachelor’s degree in Business Administration from EDHEC Business School, where she specialized in Luxury Marketing and graduated in the top 10% of her cohort. Her background in the luxury and yachting industries has enabled her to develop strong commercial insight, together with a strategic and creative approach to marketing.
As Yacht Marketing Assistant, Yasmine works closely with Fraser’s Charter and Sales teams to develop bespoke marketing strategies for yachts available for sale or charter. She also manages the representation of Fraser’s yachts at leading European yacht shows, coordinating their presentation and enhancing their visibility among clients, brokers, and industry professionals. In addition, she supports Fraser’s digital marketing initiatives, including yacht listings, reporting, social media, and broader promotional activities for the fleet.