Lauren Schuil

Lauren joined Fraser as Global Marketing Manager in 2024 and was promoted to Global Marketing Director in 2026. She leads the company's global marketing function, owning brand strategy, integrated campaigns, and the touchpoints that shape how Fraser shows up in the world, including its presence at international boat shows. Under her leadership, Fraser has undertaken a full global brand refresh and strengthened its position as a sector leader in share of voice.

Born and raised in San Diego, California, Lauren earned a Bachelor of Arts in Communication from the University of California, Santa Barbara before completing a Master of Business Administration in Sports Business at San Diego State University.

A brand and strategy specialist, Lauren spent 13 years at Aqualung, advancing through roles of increasing scope until she became Senior Global Brand Manager for Aqualung Group in Sophia Antipolis, in the South of France. There she built global marketing strategies deployed across 90 countries, led cross-functional teams, and orchestrated campaigns that deepened engagement with consumers and prospects alike. She also served as an executive member of the Corporate Sustainability Committee, championing conservation and education across the company's practices.

Across two decades of leading brands in global environments, Lauren has built a reputation for strong, lasting relationships across the teams, partners, and clients she works with. She is driven by a genuine curiosity for travel, for the people she meets along the way, and for the growth that comes from both.

Lauren is fluent in English, proficient in French, and a beginner in Spanish.