Fraser Yachts and Wheels Up Join Forces

Fraser Yachts, the world's leading full-service yachting brokerage, announced a strategic partnership with Wheels Up Experience Inc. (NYSE: UP), a leading global provider of on-demand private aviation, to deliver a seamless end-to-end experience, creating new opportunities for bespoke air-and-sea travel that extends beyond the destination itself. 

Together, the two ultra-premium travel brands will unveil a consultative approach to every itinerary, curating the optimal combination of travel solutions to ensure each trip is planned as one cohesive experience, whether that means pairing commercial travel via Delta One with a private Wheels Up flight, arranging helicopter transfers, or designing a fully private journey from start to finish. Wheels Up members will have access to preferred yacht charter rates, the expertise of Fraser's global team of more than 240 yachting specialists, more than 2,300 luxury yachts available for charter, and personalized itinerary planning by Fraser's expert Charter Brokers.

"The strongest partnerships are those that genuinely enhance the client experience," said Anders Kurtén, Chief Executive Officer of Fraser. "Our clients don't think in terms of flights or yachts—they think in terms of extraordinary experiences shared with family and friends. They increasingly look to trusted brands to deliver a seamless experience across every stage of their travels. By bringing together Fraser's expertise on the water with Wheels Up's leadership in private aviation, we're creating a more connected luxury ecosystem that reflects how today's global traveler wants to experience the world."

"At Wheels Up, we believe premium travel should be defined by ease, flexibility and personalization. As our members increasingly look for connected travel solutions that take them farther and unlock the world's most exceptional experiences, our partnership with Fraser Yachts is a natural extension of that vision," said George Mattson, Chief Executive Officer of Wheels Up. "By combining Fraser Yachts' world-class superyacht collection with Wheels Up's global network of aircraft, we are creating a new way for discerning travelers to experience fully private travel across the destinations and trip styles that matter most to them."

The partnership further expands Fraser's luxury ecosystem, complementing its market-leading yacht sales, charter, management and new construction services with a best-in-class private aviation offering.