16 October
Fraser and Wheels Up introduce partnership to the media
Fraser and Wheels Up hosted selected key media at a press breakfast during the Monaco Yacht Show to introduce and discuss our recently announced partnership.
The partnership with this leading global provider of on-demand private aviation creates private jet-to-yacht experiences that connect private aviation with world-class yachting, giving Fraser clients and Wheels Up members a more integrated way to travel.
Kristen Lauria, Chief Marketing Officer for Wheels Up, and Anders Kurtén, Fraser CEO, outlined the service offerings and key statistics for both companies and gave further details on how Fraser clients and Wheels Up members will be able to move seamlessly around the world thanks to the partnership.
Kristen outlined the value proposition of the Wheels Up platform, including its own premium Phenom and Challenger fleet, access to thousands of aircraft worldwide and a partnership with Delta Air Lines, enabling clients to seamlessly access their yacht via private aviation, premium commercial travel or a combination.
Demand for both private aviation and luxury charter has increased in recent years, with private aviation departures 29% higher in 2025 than in 2019, and the average number of days chartered up by 19% in the same timeframe.
Various real-world examples of the client journey were also demonstrated:
AUSTIN > YACHT IN THE BAHAMAS
- Austin (ATX) Fort Lauderdale (FLL)
- Wheels Up: Bombardier Challenger 300 via Wheels Up Premium Fleet
- Fort Lauderdale (FLL) Yacht in the Bahamas
- Wheels Up: Cessna Grand Caravan EX Amphibian via Tropic Ocean Airways
NEW YORK > ST. MAARTEN
- New York (JFK) St. Maarten (SXM)
- Delta Air Lines, booked via Wheels Up
- St. Maarten (SXM) Anguilla (AXA)
- Wheels Up: Helicopter via Wheels Up Global Charter Network
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