08 February 2013
Fraser Yachts: The Undisputed Market Leader
The latest data available from Boat International’s “Market Intelligence” shows that Fraser Yachts consistently secured by far the largest share of the superyacht market in 2010, 2011 and again in 2012. The report by the industry’s leading source of statistical information shows that Fraser Yachts is significantly ahead of the other players in terms of total sales. The top five performing brokerage companies over the three years achieved combined sales of 138 vessels in 2010, 155 in 2011 and 165 in 2012. In addition to standing head and shoulders above the competition for three years in a row, Fraser Yachts also managed to steadily increase its share of the combined sales from 26% to over 30%.
“It’s important that both yacht buyers and sellers have a clear picture of those companies that are achieving the best results on their behalf”, says Patrick Coote, Global Marketing Director of Fraser Yachts. “As the sales figures demonstrate, our investment and expertise in superyacht marketing is unparalleled within the industry. It is easy to list a yacht for sale, but it’s quite another matter to get it sold. Our brokers’ unique expertise and close relationships with buyers around the world means that we can often secure deals much faster and smoother than other agencies. Buyers also recognize that our global network gives us access to listings that are simply not on the open market and therefore can’t be accessed through other companies. Yacht buyers and sellers choose Fraser Yachts because they just want the best outcome possible. They want to strike a deal, at a fair price, safe in the knowledge that they’re dealing with the industry’s top professionals.”