18 December 2012
Fraser Yachts Diamond Collection
The luxury yacht charter market can be difficult to navigate, an innovative initiative to help discerning, would be charterers, and charter yacht owners to find each other is what is needed. The answer to the problem lies in Fraser Yachts' Diamond Collection, a totally new concept in the super yacht industry but one Fraser Yachts have been providing for over two years now. The service is managed and operated by Fraser Yachts in partnership with IYS – Interior Yacht Services, a leading company in luxury yacht service excellence, training and auditing of customer service.
In recognition of the fact that growing super yacht sales are bringing more yachts than ever onto the luxury yacht charter market, and that charter yacht owners who are serious about chartering realise that they need to stand out from the crowd, Fraser Yachts had been looking for a way to respond to these two issues. The result was a quality label, audited by an independent body, to identify real excellence and an exceptional experience for charterers, and enhanced bookings and revenue for yacht owners. To qualify to be apart of the exclusive Diamond Collection, super yachts will have to match up to exacting criteria, in terms of interior fit-out and accommodation, but most particularly in terms of service which is the key factor that makes a real difference to the charter experience. The criteria therefore includes certified training and education of crew members, outstanding onboard service for owners and guests, audits carried out annually, and feedback after each charter as well as at the end of the season, all of which will increase the attraction and bookings of the Diamond Collection super yachts on the world charter market. The Diamond Collection is being promoted by Fraser Yachts through a sustained world-class marketing campaign, with luxury yachts for charter featuring prominently in all marketing communication and promotions and being identified with a specially designed Diamond Collection logo.